Quick and Easy On-Page SEO Wins You Can Implement Today
On-page SEO is the process of optimizing your website’s content and structure to improve its ranking in search engine results pages (SERPs). It’s an important part of any SEO strategy, unfortunately, many people think that it is some arcane science. We’re here to help dispel this myth with some easy solutions that you can start using right away! If you missed our article on SEO basics, check it out now.
If you’re new to on-page SEO, don’t worry! There are a few quick and easy tasks you can implement today that will make a difference in your website’s ranking.
In this article, we’ll discuss three of the most beginner-friendly on-page SEO tasks:
- Optimizing your title tags and meta descriptions
- Using header tags correctly
- Optimizing your images
Optimizing your title tags and meta descriptions
Your title tags and meta descriptions are the first things users see when they find your website in SERPs. They’re also two of the most important factors that Google considers when ranking websites. The best part is that this is something easy to incorporate into your new content and rapidly becomes second nature.
To optimize your title tags and meta descriptions, make sure they are:
- Relevant to your target keywords
- Unique and descriptive
- Click-through-worthy
- Central keyword in the title tags
- Natural wording, don’t try to stuff too many keywords
Your title tags should be no more than 60 characters long, and your meta descriptions should be no more than 150 characters long.
Using header tags correctly
Header tags are used to break up your content into sections and to make it easier to read. They can also be used to improve your on-page SEO by including your target keywords in them.
There are six different types of header tags, but the most important ones for on-page SEO are H1 and H2 tags. Your H1 tag should be the main headline of your page, and your H2 tags should be used for subheadings.
To use header tags correctly, make sure your H1 tag is the most important heading on the page, and that your H2 tags are less important than your H1 tag, and so on. This provides both your audience and the search engine an information hierarchy. You should also make sure that your header tags are relevant to your chosen keywords.
Optimizing your images
Images are a great way to make your content more visually appealing and to engage your readers. However, it’s important to optimize your images for search engines so that they can help you rank higher in SERPs.
To optimize your images, make sure to:
- Use relevant file names and alt text
- Compress your images without sacrificing quality
- Use appropriate image sizes
Your alt text should be a brief description of the image, and it should be relevant to your keywords.
Start your on-page SEO journey today
By following these three quick and easy on-page SEO tips, you can improve your website’s ranking in SERPs and attract more visitors to your website.
Remember, on-page SEO is an ongoing process. You should regularly review your title tags, meta descriptions, header tags, and images to make sure they are still relevant and optimized for search engines. If you decide that you need additional help, or simply want someone to handle it for you, schedule a free video consult with us.
Bonus tip: Use a tool like Google Search Console to track your website’s performance in SERPs and to identify areas where you can improve your on-page SEO.